yIt's a well known fact that I don't like the Guardian redesign.
Still, as people keep pointing out to me, it won a D&AD Black Pencil - so what do I know?
Last year I met someone who used to work at The Guardian and this post the other day reminded me of a little tale.
One of the things that annoys me most about The Guardian is the size. It's neither tabloid like The Independent or The Times or a full broadsheet like The Telegraph. Apparently when they were working on the redesign, the editor used to have a presentation where he explained why they didn't go tabloid.
He took the front page of the tabloid Indy and the tabloid Daily Mail and swapped them around. Then he asked people which one was which.
So, let's play a little game.
Question A: Is this an Independent front page or a Daily Mail front page?
You see, he's got a point hasn't he?
Makes you think doesn't it? There you go - why The Guardian didn't go tabloid.
Apologies if you live outside of the UK and that post doesn't make any sense.