So Thursday night saw the annual D&AD Awards.
First off, let's get the complaints out the way. I know you may think it's harsh to criticise what is obviously a very difficult event to organise with an impossible to please audience, but a little bit of constructive feedback never did anyone any harm.
The food was bollocks, the ceremony was too long, the bloody water wasn't free and the price is too much.
I don't actually think the price is too high, just that I think you need to get more for your money. I'm sure it's an expensive event to put on but to me it doesn't feel like a £300 bash. I hate all types of food (I wish I didn't have to eat at all, eating is a major interruption in my day) but sushi doesn't exactly feel like value for money, does it?
The ceremony will always be too long, I don't know what they can do about that. Tony and Dara O'Briain went as fast as they could. Lastly, surely it's not too much to ask for a free glass of tap water?
As you've probably worked out (you're a clever lot) Dara O'Briain was the celebrity host. As w+k say, he broke with tradition by being very funny. His joke about buying a mobile phone was spot on and he berated one lad for not bothering to take the stage to get a silver but bounding up to collect a gold. That said, I'm never sure why they need a host at all? (Surely there are enough egos in the audience who could host an awards ceremony?) Usually the President is good enough to stand up and host. Tony has been great at all the other talks and stuff and I think he could have done a good job all on his own.
Two golds and 59 silvers. CR Blog got the scoop on the full awards list.
This picture above is what it looks like behind the scenes, after all the pencils have been given out. You see, here at NDG we constantly strive to reach the parts other media can't quite stretch to. No need to thank us.
Wacky design and advertising types messing around with the letters.
As you know I judged Writing For Design and I also did Black Pencil judging. Black Pencil judging (like silver) is secret so you don't know what's going to win until the night. I guessed that the Concrete Shelters, the War illustrations and the Nintendo Wii would win. One out of three.