"In most people’s vocabularies, design means veneer. It’s interior decorating. But to me, nothing could be further from the meaning of design."
Steve Jobs.
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Hi Ben,
A fine quote to the collection - thanks.
Incidentally, this is something that I recently tried to articulate myself (albeit far less convincingly!) ...
http://culturemaking.typepad.com/main/2007/05/the_potential_o.html
In short, that how one represents a strategic idea through design will ultimately shape how it is interpreted i.e. design is strategically loaded, not just a mere visual expression.
Anyway, your 'design is the new management consultancy' manifesto. I'm definitely in, just tell me where to sign ...
Posted by: Marcus @ Culturemaking | May 16, 2007 at 00:26
Marcus, that makes about 6 of us.
Posted by: Ben | May 16, 2007 at 23:03
if you like the jobs quote you may enjoy the MAYA cards, we've been collecting quotes for a few years and hand them to our clients as a deck of cards. Old school I guess. But some real gems in there about the value of design.
We made the deck into an OS X widget too...
http://www.maya.com/web/what/what_cards.mtml
Posted by: Mick | May 18, 2007 at 10:57