Why everyone in the London Marathon was wearing red laces

I was watching the Marathon the other weekend and I noticed that everyone seemed to be wearing red laces.

Weird eh? It looked pretty spectacular. Turns out it's a fund raising thing. "Wearing your Red Laces on marathon day will help raise even more money for charity this year because FLORA will donate £1* to WellChild and HּEּAּRּT UK for every pair that cross the finishing line."

Comments

[Neil Scott]

When I saw that I thought they had incorporated the electronic tag they use to take your split times. That would be good. But no, you can see it on the last photo in the middle.

[lahure_dai]

It is really a very nice idea and well it was for a good cause.