Interesting South is coming along nicely. Lauren has been doing some great stuff with the logotype. She's even put it on a sofa.
Looks cool, doesn't it?
It's really weird (that's the wrong adjective, but you know what I mean) seeing someone take something we've designed and rip it up (that's the wrong expression, but you know what I mean). Weird, but great. It feels right and it looks interesting.
Remember what I said here "It's all there, you recognise it as Interesting 2007, it all fits, it's all on brand... and yet there's no big identity manual, there's no brand manager, there's no marketing plan."
I think the design / branding industry is gonna see a lot more of this kinda stuff in the future. And I'm looking forward to that.
ben, trust me 'weird' is the right expression for the feeling i felt doing that... but to be honest, it was kinda fun too. 'deconstructing' would be another expression for 'rip it up' but that sounds like art/design wankspeak, so i think it's best to leave it.
Posted by: lauren | Nov 20, 2007 at 02:14
Exactly.
Posted by: Ben | Nov 20, 2007 at 11:03
HI. BYE.fdf
Posted by: john | Jan 03, 2009 at 14:51
I think its wicked! I agree were going to see a lot more of that style it was so beautifully used in the punk era and as things are getting catalogued far more then ever now its hard to be original so people will look back to deconstruct what's been before. Its like DJ with music.
Will
http://www.wsbartlett.com
Posted by: Will | Jan 18, 2010 at 06:30