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Feb 01, 2008

Comments

Blip

"Client(s) don't expect consultancies to have a fee sale."

Good point. Good reason to have one.
And no one complains when the sales are over and the sweaters are more expensive again, do they?

It´s a business, after all.

Mike Reed

You're absolutely right, Ben. It's a big mistake. I think you've made all the arguments against it so lucidly, there's nothing much to add. And that down 10%, back up 11% thing - bizarre. This is why I failed at maths. It won't stand still.

Rob Mortimer

It's an interesting idea, but as you say the later increase will spoil any benefit the client feels.

It also says to most clients "they can afford to drop by 10%, so whatever they offer first we refuse til they drop it by 10%."

patrick

Hey Ben

I think you're being a bit harsh.

But I agree that it doesn't work. I think where this fails is that it appears too serious. If they'd executed it better, really dialled up the pastiche - starbursts, an 0800 number, cheesy shot of designer at mac, that sort of thing - I'm guessing you might even have been complimentary. But they didn't. And you weren't.

It certainly backfires on Glazer, but are they really doing such a disservice to designerkind? Surely the presence of inexpensive designers with bad ideas helps justify the fees of more expensive designers with good ideas?

Blip

But is the price really the point here? I wouldn't hire them for being 10% or 15% cheaper for one month. I would hire them for doing something unexpected.

caroline

I would be interested in how many new clients have come on board in January directly because of the sale, or was the idea to encourage existing clients to contact them? Am I being dumb or wouldnt these clients contact them anyway if they felt this consultancy would work well on a campaign? and will this result in a quiet february now?

Nick

I agree with you Ben and I actually think it does bring the industry down a bit. Perhaps they were trying to pull it off in a funny sort of way but if that's true I think they missed it.

John Dodds

Basic rule - applicable to any industry. Once you start overtly competing on price, you're saying there's nothing about your product/service that you believe is worthy of commanding a premium.

Andy

Hang on... Apple have cut the price of iPhones by 10%?

Debbie

Yes, all points are valid, but the fact that this got their site posted here, as well as on other design blogs, and that we're all talking about them, is already amazing publicity. Bet they get a job or two out of all this exposure.

Craig Killick

xx% off sales may work for consumers, but for business?

This isn't really going to attract anyone but small businesses - seeing as the money may be coming out of THEIR pocket and, dare I say it, that is the lower end of the market.

Mr x

i now work at an agency that recently picked up a piece of business no doubt helped by a 'first month for free' commitment.

i think this is a bad way to do business. its out there bribery and it demeans the potential value we can add, and why clients should hire us.

and the clients that go for it are unlikely to be good clients so i have to work on shit things as a result. everybody loses.

Vicki Brown

First of all, I think you're taking this very seriously - it's their bloody business, if they want to give a gimmick a try then why not? If it doesn't work for them they won't do it again. I doubt any client would be daft enough to run straight for a 'sale' sign without taking all the normal decision factors into account.

Mr x and Craig - so do small businesses not deserve good design? Small businesses and start-ups pour an enourmous amount of effort into making things work with very restricted funds. OK there might be a more direct way of giving a helping hand to these sorts of clients but if it helps a small business grow, what's wrong with that? Frankly you just sound a bit snobby. If you only ever want to design for big name clients you're going to end up pretty frustrated.

Richard

Ummmm... Yeah It's called pricing ethics. It may start with 10% off, but where does it end? Yes, true it affects small business more so, but thats how most design consultancies that I know of get started. Start small. Sooooo right on Ben, totally agree.

Kevin Amter

Absolutely right. Terrible idea. You cannot discount intellectual property, because like most things you get what you pay for.

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