I love this.
Now, there are probably people who hate it. That's fine. I like it and this is my playground with my rules.
Instead of building the usual wank agency website Modernista! have utilised the tools of web 2.0. So the work is shown through Flickr.
Easy to use, easy to find, easy to access, easy to comment on, easy to bookmark, easy to share. good, good, good.
The About Us page utilises Wikipedia.
The best way to get what I'm on about is to take a look at the site.
Found via this month's issue of Creative Review which is also The Annual issue and very good. In the shops now.
Nice idea, brilliantly executed.
A brave thing to do, not for the feint hearted...
Posted by: Richard Holt | May 01, 2008 at 14:00
I can't say how brilliant it is. It is not working for me on Camino 1.6. The menus won't stay and none of the menu items are taking me anywhere. Oh well.
Posted by: Jef Nickerson | May 01, 2008 at 15:09
I think it's a nice idea, although it could end up alienating or confusing a lot of more conservative/less tech savvy potential clients. Although they may consider this a bonus.
Posted by: George Morgan | May 01, 2008 at 16:09
This post is currently their homepage. Very cool.
Posted by: Alex | May 01, 2008 at 17:52
Wait, maybe it’s because it was linked from here. Never mind. I’m crap at digital.
Posted by: Alex | May 01, 2008 at 17:58
It's a clever idea.
But it seems to have riled the Wikipedians into a froth of fury so the article isn't quite as representative as it should be, which sort of defeats the web 2.0 thingy a bit I think. Nice use of flickr and youtube.
Posted by: Graham | May 02, 2008 at 11:21
It's a genuinely original approach to using the web and one of the best examples of incorporating Web 2.0 that I've seen. Good on 'em. And boo-hiss to the Wiki-zealots who really don't seem to understand the concept.
It'll be interesting to see what comes after this - I'm sure it's going to be super-influential over the next few months.
Posted by: Daniel | May 02, 2008 at 11:59
Was expecting to hate it. It's brilliant.
Posted by: Richard | May 02, 2008 at 16:33
That site is genius.
Posted by: Guy | May 03, 2008 at 17:31
saw this a while back. it´s fucking great.
Posted by: f.m. | May 05, 2008 at 19:39
not sure whether it's an "original idea" or not. i think the firm zeus jones did this first about a year ago.
me? i don't like either firms site. gimmicky and as boring as any "wank agency web site" the second time you go there if not the first.
i've been surprised everyone thinks this is so cool.
Posted by: molu | May 07, 2008 at 14:38