Not written by me, written by you as part of the Summer Of Design Books series. You can write and post a review too, go here and follow the simple instructions.
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I've read this book in the french version, but the english one should be (and looks) the same, so here we go.
You all know that the Didots used to be pionneers at the XVIIIth century, and you also know how gorgeous M/M 's work can be.
But what happened in between?
It's time to discover french's specific timeline and masterpieces, and how after the golden years (until 1880) the avant-garde had to fight to be heard (and seen) and how 20 years after the WW2 the swiss style and the modernity will make it through the design schools.
But wait, here are the '70s and in the whole western world, this modern thing is getting boring, turning into the so-called international style.
So, how will designers working in France manage to jump into a New Typography train that's 40 years old, while postmodernism is making its way everywhere?
Michel Wlassikoff, graphic design historian, will tell it to you - and much more, as his book starts in 1500 and ends in 2005.
Plenty of pictures here, with the finest exemples and high quality reproductions.
You guessed it: what we have here is the ultimate book for graphic design in France.
The Story of Graphic Design in France
Michel Wlassikoff
Gingko Press
This is a great book! I guess it was obvious but I never considered how much influence the swiss had on the French... well on everyone else also. But the French have a very kooky yet refined take on things
Posted by: gina kay | Jul 18, 2008 at 15:43