One of the occupational hazards of being a designer is that you want everything to be designed.
And worse than that you normally want everything to be well laid out, structured and with a good hierarchy of information.
I saw this the other day and whilst the typography leaves a lot to be desired it's a very useful piece of communication. Building number, street name and postcode. Brilliant. Common sense. Useful.
Because you see this a lot. It's a building number. This one happens to be 87A.
But what street is it on? Sometimes it's easy to work that out, but often it isn't. Especially if it's a big long street.
If you're one of those designers that's been a postman or a delivery boy you'll prefer street numbers to look like this.
Or, fuck it, let's go the whole hog. Name, number, rank, street, post code, inside leg. Yeah, that's better.
Let's pass legislation to make all buildings display their full address outside on metal plate. In the same colour, the same font. That would make life easier and it would look better. That's good communication, right?
But here's the problem. Scroll back up the page - all those signs are from the same street. Look at the difference. The inconsistency. The accidental. The unintentional. Looks great, doesn't it?
Sometimes it's better when things aren't designed. It took me a while to learn that.