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Sep 21, 2008

Comments

botogol

First Direct have been black and white, and indeed with the exact same visual identity since it started - what? 20 yrs ago?

Ben

Yes. Obviously. But I don't mean the identity, I mean the whole website.

Normally that website is black and white with colour photos. That one isn't. It's just black and white.

http://www.netbanker.com/Images/firstdirect_home_popup_08dec06%5B4%5D.jpg

and

http://www.interactive.firstdirect.com/

Tom of the Rovers

Maybe it's just really old ?

Or maybe all the blood drained out of their web site last week. That's more likely.

Russell

I don't like it and from a web accessibility point of view this high contrast site might alienate some of their dyslexic customers. Each to their own I suppose

markgorman

why are web designers obsessed with dyslexia?

Copywriters aren't or they'd never use the word onomatopoeia in a headline.

I agree with you Ben, it's refreshing but, of course, it's also 'on-brand'.

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