Apart from the tiny red HSBC logo, that homepage is totally black and white. Brave, rare and it looks great.
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Apart from the tiny red HSBC logo, that homepage is totally black and white. Brave, rare and it looks great.
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First Direct have been black and white, and indeed with the exact same visual identity since it started - what? 20 yrs ago?
Posted by: botogol | Sep 21, 2008 at 22:17
Yes. Obviously. But I don't mean the identity, I mean the whole website.
Normally that website is black and white with colour photos. That one isn't. It's just black and white.
http://www.netbanker.com/Images/firstdirect_home_popup_08dec06%5B4%5D.jpg
and
http://www.interactive.firstdirect.com/
Posted by: Ben | Sep 21, 2008 at 22:40
Maybe it's just really old ?
Or maybe all the blood drained out of their web site last week. That's more likely.
Posted by: Tom of the Rovers | Sep 22, 2008 at 09:42
I don't like it and from a web accessibility point of view this high contrast site might alienate some of their dyslexic customers. Each to their own I suppose
Posted by: Russell | Sep 22, 2008 at 14:28
why are web designers obsessed with dyslexia?
Copywriters aren't or they'd never use the word onomatopoeia in a headline.
I agree with you Ben, it's refreshing but, of course, it's also 'on-brand'.
Posted by: markgorman | Sep 24, 2008 at 09:03