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Designers always want to use Polaroids in projects. Always.
It's very, very rare that you see them used well.
This is one good, relevant execution. This is from the window display in Ann Summers. It feels like the right media for the subject, it's nicely done and they're got the 'scatter' right.
Posted at 09:44 in Graphic Design Industry Stuff, Seen and heard | Permalink
Agree with almost all of that, Ben. Almost, because from what I can see, the shots look rather too good. Wouldn't it be better if they looked more like 'real' cheeky personal polaroids, taken by ordinary people? It could still tick all the practical boxes of showing off Ann's sophisticated, elegant wares, but with more of a voyeuristic frisson that seems - as you say - entirely in keeping with the brand.
Or it may just be me.
Mike Reed |
Sep 23, 2008 at 10:19
Yeah good point.
They are pretty real up close. Well, pseudo real, you know, marketing real. It's OK.
Sep 23, 2008 at 11:38
Ah, but you miss the point, Mike. It's the way they're 'scattered' that really counts.
Design, you see, is all about style. Isn't it, Ben?
Sep 23, 2008 at 11:52
David, I was relying on you for the innuendo.
Sep 23, 2008 at 12:18
Always happy to oblige - especially when it comes to innuendo. Reminds me of the woman who asked the barman for a double entendre, so he gave her one.
Sep 23, 2008 at 12:35
David, I see you've been reading the Saturday Guardian too. I was about to tell that one.
'Marketing real' will not do, I'm afraid, Ben. You can spot it a mile off.
Mike Reed |
Sep 23, 2008 at 15:43
Didn't Polaroids have a big "footer" border at the bottom where you held it while waving it to develop?
Sep 23, 2008 at 17:11
andy: not with the medium format polaroids
Sep 24, 2008 at 11:15
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