I saw this earlier today and rushed up to take a photo.
Obviously I know very little about it apart from what I can see;
1. It's on a Fiat.
2. It's a new Fiat, March 2007.
3. This is looks like a genuine van for a genuine tradesman. It has contact details.
So we can assume that it's a authentically pissed off van owner and not a TV prop or a stunt or something. It looks like a pretty effective way to take revenge. I bet Fiat hate it if he turns up at the local dealership. And it's highly visible on the road, and now thanks to me, on search engines.
I'm sure there's a name for this. Antivertising or something. But that's for other people. It made me smile, so I thought I'd share it with you.
excellent spot - great photo.
Posted by: Vic | Oct 13, 2008 at 18:01
Now thats funny! I'd love to see the dealerships face as well!
Posted by: James griffin | Oct 14, 2008 at 11:13
"Since new Nothing But Aggro"
how brilliant is that?
Posted by: Marcus | Oct 14, 2008 at 11:45
Poor bugger. Still, though; that's got to be effective.
Posted by: Don | Oct 15, 2008 at 01:29
If he wants reliability, he should go back many years and buy a 1975-80 Ford Escort Mk2 van (simple things too) - I have a 4-door saloon version which has given 50,000kms reliability since I bought it several years ago...
Posted by: Joh | Oct 15, 2008 at 04:18
Nice to see that you were picked up by AutoBlog.
Well done, quick fingers on shooting the foto.
mikal in nyc
Posted by: F1Mikal | Oct 15, 2008 at 14:20
very very nice. Hopefully people will start understanding the power they have, it's taken long enough...
Posted by: charlie gower | Oct 15, 2008 at 14:51
That is stunning... can't believed he has had to go to those extremes.
Posted by: Creative Agency Manchester | Oct 15, 2008 at 17:00
Should have bought a Transit Connect. Doh.
Posted by: Chris | Oct 15, 2008 at 18:46
Brilliant. Is that website essexbuilding.co.uk . yep, seems like it :)
Fiat should be all over themseselves to get him a decent reliable motor.
We had a Fiat Panda many years ago and engine-wise it was pretty good. The body was falling apart though.
Posted by: Storm | Oct 16, 2008 at 09:51
The funny thing is though it hasn't stopped him putting on his website, almost like a mascot!
Posted by: Russell | Oct 17, 2008 at 13:11
I'm sorry, but I think if you're buying a Fiat, you're rolling the dice anyway. They don't call them "Fix It Again, Tony" because of their stunning track record of reliability.
Posted by: Dave Conrey | Oct 17, 2008 at 19:59
excellent! Hope you don't mind but I've re-posted on our blog as this is definitely an ad for fiat.
Posted by: lydia | Oct 18, 2008 at 11:38
love this pic! bulaidh bós... maybe we should all take a leaf out of this guys book :)
Posted by: peter donegan | Oct 22, 2008 at 13:12
You seen his list of services ?:
Building in essex/ extensions in essex / loft conversions in essex/ refurbishment in essex / kitchens in essex / bathrooms in essex / bedrooms in essex / electrical work in essex / plastering in essex
...that's a bit regionalist isn't it ?
Cement different in Essex or something ?
What I like about this is the fact that if he doesn't stand for no nonsene with his motors, he probably won't expect you to stand for no nonsence with the quality of his buyidpoing, I mean building.
Posted by: Tom | Oct 23, 2008 at 09:30
Well, it's not like he can count on his truck to get him home from a far-flung job site, is it?
Posted by: yoda | Feb 11, 2009 at 15:35
The last time I saw someone from Fiat, it was together with their lawyers in the Dutch court because I sued them. It ended up wit a deal, but it felt great to sue those bastards after 7 years of problems with a self deintegrating Fiat. I felt what you are feeling with this Doble. Sue them.
Posted by: Ger | Feb 15, 2009 at 20:33
Not exactly the tagline they are using on the website.
But surely this can't be just down to the van,perhaps this workman from Essex needs to take a little responsibility for his driving methods...?
Posted by: Stephanie | Mar 11, 2010 at 14:09