I saw this s'morning. Awful isn't it.
I can see what they're trying to do with the whole orange and passionfruit and water in the middle thing. But, seriously, the execution is shocking.
And it the graphic device is so fucking big. It's like the opposite of when the account people make the logo bigger and the device smaller. Awful.
Which is a shame, because I always liked that Brains ad...
Simply wrong. What a mess. Glad you gave us the Gola afterwards, otherwise I'd just be miffed.
Posted by: Martin | Mar 12, 2009 at 21:04
now that's a good idea. if you have to live in a room with padded walls, paint them green and make it look like you've got wall to wall lawn.
and well done for extracting that one arm from the straight jacket. much more than i've ever managed
[typed with teeth]
Posted by: funkypancake | Mar 12, 2009 at 21:50
Ben, it is as you say, bad, but having read your blog, and seeing a bottle in the petrol station, I just wondered..
and guess what? It tastes bad, like a good idea gone wrong, not quite water, not quite juice, too sweet..so maybe the graphic's not so bad after all, as it tastes exactly as I should have guessed
Posted by: karen | Mar 15, 2009 at 20:51
That is quite an ugly logo.
Posted by: golublog | Mar 19, 2009 at 02:47