The Second World War

I don't often put my own work on here but this one is a bit special.

It's an ad to promote The Guardian's seven part series on The Second World War. I did it at w+k a few weeks ago with Rob Burleigh as the copywriter.

There's a TV ad and some digital stuff too, but it looks great as a big piece of print.

Comments

[Angus]

Okay, that's pretty fucking cool.

[John]

Did Colman ok this?

[Jad]

i love this style of graphic design
smart and simple and straight to the point
amazing job

[Mike Reed]

Ben, I saw the TV ad last night and thought, 'Ooh, that's nice. Bastards.'

Now I discover you are one of those bastards.

It's glorious, bastards.

[Blair Thomson]

Saw this on tv the other night Ben - though to myself 'that's fekkin clever shit'. Nice job man. Most effective.

[bob]

really nice - well done

[Guy Hulse]

I noticed these. Really simple and effective.

[Heather]

Excellent design, but what's the significance of the First World War tank?

[Matt Noble]

ha how strange that you did that, i was sat with my friends at Leeds Festival last weekend and one of them was reading the Guardian and i caught a glimpse of that advert from across the gazebo and said wow thats clever, the person reading the paper then looked up at me as to say what do u mean, to then look back down and go "oh i see it, see thats what makes u a graphic designer is your attention to detail in things" (non of my friends are arty in the slightest)

Congrats on a fine piece

[Russell]

Good work mate, I saw the tv ad last night too. You're a clever bastard sometimes, I'll give you that.

[wemadethis]

Nice one Ben, we're liking this at the studio.

[twitter.com/carlsgolsby]

Really good, but I too wonder why there's a first world war tank on something about the second world war

[Ben]

This feels like a classic! Would love an insight as to how you arrived at the solution with Rob Burleigh. Beautifully simple rarely comes about immediately...

[Colman]

Looked very nice on the back page.

Nice one.

[m]

seriously guys, the tank. otherwise clever work.

[Gary Thornton]

i saw the animated version of this on the tv advert, very nice.

[Charlie Bell]

It's always the simplest of ideas that work best. Very nice.

[Neil Martin]

Works perfectly.

[Rachel]

Yeah that's great, I like it a lot. Clever simplicity always wins me over :)

[Open]

Excellent, we're loving this at Open. Will look out for it in print, might make it onto our walls!

[GrahamCreative]

Ahhh it was you!

I e-spammed our agency with it tagged 'genius'. But that sounds a little over-gratifying whilst commenting on your actual blog. So a simple 'well done' is in order.

Are you off to the RSA Connected Minds Lecture tonight? http://is.gd/31E71

[nix]

is that really a WW1 tank?? haha that's brilliant. WHOOOOOPPPSSS!!!

[Peter Stadden]

The swastika just jumped right out at me! In a good way...

[Andy Coff]

Fantastic piece of work. Well done.

I don't see a WW1 Tank anywhere apart from in the small thumbnail? Am I missing another layer in this piece? I can see four arrows that form a swastica? Is there a Tank in there as well? I've been squinting my eyes and looking at it from all angles...where's the tank!

[Andy Coff]

Ahh yes, I understand now.

[Derek]

Like it, very Dad's Army... how does the song go?

[Peter Charalambos]

We had an argument about the tank and now I see that I was correct...otherwise....great

[Peter]

Likewise....can't see a tank

Do tell