I don't often put my own work on here but this one is a bit special.
It's an ad to promote The Guardian's seven part series on The Second World War. I did it at w+k a few weeks ago with Rob Burleigh as the copywriter.There's a TV ad and some digital stuff too, but it looks great as a big piece of print.
Okay, that's pretty fucking cool.
Posted by: Angus | Sep 04, 2009 at 00:20
Did Colman ok this?
Posted by: John | Sep 04, 2009 at 00:33
i love this style of graphic design
smart and simple and straight to the point
amazing job
Posted by: Jad | Sep 04, 2009 at 08:39
Ben, I saw the TV ad last night and thought, 'Ooh, that's nice. Bastards.'
Now I discover you are one of those bastards.
It's glorious, bastards.
Posted by: Mike Reed | Sep 04, 2009 at 09:22
Saw this on tv the other night Ben - though to myself 'that's fekkin clever shit'. Nice job man. Most effective.
Posted by: Blair Thomson | Sep 04, 2009 at 09:26
really nice - well done
Posted by: bob | Sep 04, 2009 at 09:26
I noticed these. Really simple and effective.
Posted by: Guy Hulse | Sep 04, 2009 at 10:20
Excellent design, but what's the significance of the First World War tank?
Posted by: Heather | Sep 04, 2009 at 10:20
ha how strange that you did that, i was sat with my friends at Leeds Festival last weekend and one of them was reading the Guardian and i caught a glimpse of that advert from across the gazebo and said wow thats clever, the person reading the paper then looked up at me as to say what do u mean, to then look back down and go "oh i see it, see thats what makes u a graphic designer is your attention to detail in things" (non of my friends are arty in the slightest)
Congrats on a fine piece
Posted by: Matt Noble | Sep 04, 2009 at 11:16
Good work mate, I saw the tv ad last night too. You're a clever bastard sometimes, I'll give you that.
Posted by: Russell | Sep 04, 2009 at 12:16
Nice one Ben, we're liking this at the studio.
Posted by: wemadethis | Sep 04, 2009 at 12:22
Really good, but I too wonder why there's a first world war tank on something about the second world war
Posted by: twitter.com/carlsgolsby | Sep 04, 2009 at 13:40
This feels like a classic! Would love an insight as to how you arrived at the solution with Rob Burleigh. Beautifully simple rarely comes about immediately...
Posted by: Ben | Sep 04, 2009 at 14:00
Looked very nice on the back page.
Nice one.
Posted by: Colman | Sep 05, 2009 at 08:32
seriously guys, the tank. otherwise clever work.
Posted by: m | Sep 05, 2009 at 18:04
i saw the animated version of this on the tv advert, very nice.
Posted by: Gary Thornton | Sep 06, 2009 at 15:43
It's always the simplest of ideas that work best. Very nice.
Posted by: Charlie Bell | Sep 06, 2009 at 22:20
Works perfectly.
Posted by: Neil Martin | Sep 07, 2009 at 03:34
Yeah that's great, I like it a lot. Clever simplicity always wins me over :)
Posted by: Rachel | Sep 07, 2009 at 14:21
Excellent, we're loving this at Open. Will look out for it in print, might make it onto our walls!
Posted by: Open | Sep 07, 2009 at 16:20
Ahhh it was you!
I e-spammed our agency with it tagged 'genius'. But that sounds a little over-gratifying whilst commenting on your actual blog. So a simple 'well done' is in order.
Are you off to the RSA Connected Minds Lecture tonight? http://is.gd/31E71
Posted by: GrahamCreative | Sep 08, 2009 at 09:47
is that really a WW1 tank?? haha that's brilliant. WHOOOOOPPPSSS!!!
Posted by: nix | Sep 09, 2009 at 12:48
The swastika just jumped right out at me! In a good way...
Posted by: Peter Stadden | Sep 09, 2009 at 13:36
Fantastic piece of work. Well done.
I don't see a WW1 Tank anywhere apart from in the small thumbnail? Am I missing another layer in this piece? I can see four arrows that form a swastica? Is there a Tank in there as well? I've been squinting my eyes and looking at it from all angles...where's the tank!
Posted by: Andy Coff | Sep 10, 2009 at 23:37
Ahh yes, I understand now.
Posted by: Andy Coff | Sep 10, 2009 at 23:42
Like it, very Dad's Army... how does the song go?
Posted by: Derek | Oct 01, 2009 at 17:17
We had an argument about the tank and now I see that I was correct...otherwise....great
Posted by: Peter Charalambos | Jun 06, 2010 at 10:05
Likewise....can't see a tank
Do tell
Posted by: Peter | Sep 20, 2010 at 12:35