Seeing as none of you liked the Newspaper Club logo I'd like to show one you will like.
Noticings is a casual Flickr game built by RIG's very own Tom Taylor and BERG's Tom Armitage. It's a game about learning to look at the world around you. You take a picture, upload it to Flickr, tag it with noticings, geotag it and you're in.
Noticings' rules are always in flux, but for example you get 10 points for noticing something and 70 for noticing something every day for a week. There are other short lived rules, so one week you may get x2 for noticing something that is lost or something that is red.
There's a score table, but it's weekly, so new players can very easily get to the top of the league.
Anyway. Seeing as it's a game on Flickr I thought the logo ought to be pink and blue. And seeing as Flickr is more blue than pink i thought we'd flip that. And then crucially the 'o' in the name gave me the chance to put a little eye in there which becomes the Noticings icon.
Seeing as Noticings is a game played on your mobile phone and on the web this is more important than the logo. It's certainly used more. Here's the Twitter stream,
the App Store,
the App icon,
the laptop stickers,
the favicon (etc, etc)
and in possibly the best moment of my career so far the Flickr machine tag.
Yes! Something I designed made it into the official Flickr code!
Look how small that Flickr machine tag icon is. Teeny tiny. And yet the symbol still works as a logo and as a cheeky little eye. I'm pretty pleased with that.
You can play noticings here, you can follow them on Twitter here and you can buy the app here. It's worth getting the app just for the ability to upload photos with the correct geo tag from your iPhone.
Love it - a great example of how a simple and well thought out icon works, as it should, in ALL applications. Too many times I've seen or been sent logos that just don't cut it in one particular form or another and I end up wondering why the creator/designer didn't think of that ;)
Anyway, one for my design scrapbook of logo loves!
Posted by: minxlj | Nov 19, 2009 at 15:23
me likey. the acid test has to be (for me) how well the icon works on the iphone menu.
and i love the made-upness and changing principles behind the game.
so i'm off to buy the app then...
Posted by: james | Nov 19, 2009 at 23:49
This is fucking brilliant, well done.
Posted by: Angus | Nov 20, 2009 at 04:20
Oh yeah. Really, really, really good, this one. Well done Ben. FANTASTIC.
Posted by: Tom | Nov 20, 2009 at 13:39
very nice
Posted by: nix | Nov 20, 2009 at 14:03
Most definitely on the ball with this. Nice work.
Posted by: Neil Martin | Nov 20, 2009 at 19:48
Where do I click for stickers?
Posted by: Evan Cordes | Nov 20, 2009 at 23:57
Are you doing pens ? With this logo on ? Pens ? I'd love a pen if there's one going.
Posted by: Tom | Nov 24, 2009 at 11:38
If I pop an SAE in the post could you send me a tie ? It would look really good on a tie. I have a 28 inch neck, blue - thanks.
Posted by: Tom | Nov 24, 2009 at 13:51
Where's the commemorative china?
Posted by: Tom Taylor | Nov 26, 2009 at 12:26
He's not listening.
He's in 'New York'.
No time for pens or ties or mugs.
Like us.
Posted by: Tom | Nov 26, 2009 at 14:11