The Lazy Designer’s Guide to Success

Michael Bierut has written a brilliant article over on azuremagazine.com called The Lazy Designer’s Guide to Success.

  

Brilliant because it's funny, true and correct. And because it reinforces what I've thought for a long time and what Dietar Rams said once, "Good design is as little design as possible".

I'd like to reproduce the article in full to ensure you read it. But that's probably wrong. So instead I'll list the headings and ask you all to FOLLOW THIS LINK and read the article.

1. Keep it simple.
2. Don’t reinvent the wheel [Part 1].
3. Don’t reinvent the wheel [Part 2]: Rotate the tires instead.
4. Do as you’re told.
5. Steal.
6. Once you come up with something, never let it go.
7. Make other people do the work.

All this from the man who last month gave us “Seven Dead Brands of Sleepy Hollow".

Comments

[Adam]

That guy talks utter sense.

[Simon]

Yep, read the article and watched his talk. Michael Bierut always has something insightful to say.

[Shabbir Hussain]

Bad Client: Listen to Bierut.
Creativity block: Listen to Bierut.
Comics Sans syndrome: Listen to Bierut.

He's the man.