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Here's a thing for a Friday.
I spotted this FedEx logo (Kinkos colour version) in Austin earlier this week. What's happened to the famous hidden arrow?
Either this is a mistake by someone, which is really bad or it's an approved arched version of the classic logo which would worse.
Can anyone shed any light?
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A half-arsed attempt to "re-create" the logo. With what? Univers Condensed. That used to be a corporate font, maybe it still is. But that's no logo.
Posted by: Richard | Mar 19, 2010 at 12:11
Well it's been like that for at least 3 years, because I took exactly the same photo on my first visit to Austin in 2007. Do they operate on a franchise? Maybe it's a local office manager playing 'creative'.
Posted by: Matthew Pennell | Mar 19, 2010 at 15:08
Wrong.... just wrong unless somebody explains the thought and process for this direction and why it's been taken
Posted by: Rajesh Pancholi | Mar 19, 2010 at 18:00
I'd imagine it was done by a sign maker who had no idea there was even an arrow there and a manager who didn't care.
Let's hope it's not an official sign!
Posted by: Joshua Van Vleet | Mar 19, 2010 at 18:01
Hate to admit it, but I worked there (for a long time) as a "graphic designer" and I can say that it's not a franchise and they DO have corporate standards, of which this use is not approved.
Posted by: Chris | Mar 19, 2010 at 18:11
I do believe the colors are a bit odd as well. There are some brands which probably should have more flexible guidelines. This is not one of them.
Posted by: Cranky Pressman | Mar 19, 2010 at 18:20
Ewwww make it go away! And destroy whoever did that!
Posted by: Henry Percevault | Mar 19, 2010 at 19:56
There are no arrows left in Texas.
Posted by: John | Mar 20, 2010 at 11:42
I saw the picture before reading the title and thought 'where is the arrow?' I almost hate this logo because of the arrow. Maybe they should stay away from the arch version if people love the arrow so much!
Posted by: Sian | Mar 21, 2010 at 21:04
I contacted that FedEx Office and asked them. They said that they didn't want to replace the little roof just so they can straighten the sign--it costs too much.
Posted by: Ben Dover | Apr 11, 2010 at 23:32
Cool, I never knew that there is a hidden arrow, I ran straight to Google to check. This new logo or some kind of local version?
Posted by: comments system | Nov 01, 2010 at 00:10
I never saw the arrow and still not able to see..Can ypu please help me in finding the arrow ?? Where would I will find it ?? I am curious to see it.
Posted by: id scanner | Dec 25, 2010 at 07:55