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Mar 02, 2010



I'm not so keen on the 'Supertelly' moniker to be honest...not sure why, but it just sounds a bit twee. Still, it seems to work for the campaign and target audience so that's good.

The glass logo, the coloured backgrounds and the way they've worked it across all media = beautiful. I've worked for Sky before and the brand guidelines were set out pretty nicely for use of the glass mark, it was a pleasure to work with. It's very simple, flexible and recognisable.


I know exactly what you mean. It's a cracking ad, and the song lodges itself in my brain for the rest of the day.

Rob Mortimer

Not so keen on the execution but I love the idea of Supertelly as a way of getting over apathy and ignorance of HDTV.


The colours are not only colours, but coloured light on a black background, and this reminds me of the pleasure of watching TV by night, witch is the ultimate TV experience. Late night talk shows, Blade Runner while it’s dark outside, Cybill Shepherd moonlightin’, the best daytime broadcasting can’t beat those moments.


I think supertelly should be number 1 on the list. It's not designery and therefore is bottom of your list, but it's one of those rare encapsulations that really works.

As ever, everything else you say makes perfect sense and they serve to enhance the campaign, but would I be going too far in this forum to suggest that the name supertelly is the one indispensable element?

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