Yesterday I was part of a six person Typographic jury.
I always wish everyone could see the judging process. I wish there was a hidden camera and it was live on ITV3 or something. Because then people would see how passionate the judges are. People would see judges arguing into the night about the positioning of a strapline. People would get to see how amazing the organisation is; to get 50,000 pieces of work judged in week is some feet.
This is important because this is the reason D&AD is so special. This is the reason you want to win one. It's bloody hard to win a pencil and rightly so. But it's not hard for the sake of it, it's hard because the judges really care about the craft in their discipline. They really care that the best works gets in and that the average gets left out.
And those judges range from the experience multi award winners to the new kids on the block. There's no industry cabal. Just people who appreciate good work and want that work to get rewarded.
I enjoy judging D&AD. It's hard work, but fun. And it reminds me why I love design.