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I really like this.
It's really simple. It reminds me of that famous story (can't remember which book it's from) where the guy starts putting his initials on his buckets and that the first instance of branding.
Anyway, let's not ruin it by over analysing. It's good. Well done Kelloggs.
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Agreed.
Aside from that, I see you've got Cheerios in the box behind (those little characters... ah) which is the best choice ever. Cheerios > All other cereals.
Sorry Kelloggs.
Posted by: Rachel Lewis | Jun 22, 2010 at 08:59
Tautological branding by Kellogs there. Colgate do (or at least used to) a similar thing on their toothpaste tubes.
Seems a bit of an anachronism to another time, when it apparently seemed common to suspect “brand leaders” of producing goods for budget brands?
Posted by: George Morgan | Jun 23, 2010 at 00:12
I'll let our creatives know how much you like it when they get back from Cannes :)
Posted by: Rob Mortimer | Jun 23, 2010 at 11:37
They've always been pretty good at keeping their brand strong. Falls into the same category of 'using dead founder's suspiciously ornate signature' as Disney.
Going off on a bit of a tangent, but responding to George's comment – don't you think Argos' new branding would've suited Colgate a lot better?
Posted by: Daniel | Jun 25, 2010 at 14:49