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Aside from that, I see you've got Cheerios in the box behind (those little characters... ah) which is the best choice ever. Cheerios > All other cereals.
Posted by: Rachel Lewis | Jun 22, 2010 at 08:59
Tautological branding by Kellogs there. Colgate do (or at least used to) a similar thing on their toothpaste tubes.
Seems a bit of an anachronism to another time, when it apparently seemed common to suspect “brand leaders” of producing goods for budget brands?
Posted by: George Morgan | Jun 23, 2010 at 00:12
I'll let our creatives know how much you like it when they get back from Cannes :)
Posted by: Rob Mortimer | Jun 23, 2010 at 11:37
They've always been pretty good at keeping their brand strong. Falls into the same category of 'using dead founder's suspiciously ornate signature' as Disney.
Going off on a bit of a tangent, but responding to George's comment – don't you think Argos' new branding would've suited Colgate a lot better?
Posted by: Daniel | Jun 25, 2010 at 14:49