Here's a story a (well known) developer told me last week.
I met some digital advertising people the other day. They'd just come back from Cannes. I asked them which part of the festival they were involved with. The conversation went like this.
Which part of the festival were you part of?
The Cyber part.
The Cyber Lions.
It's called CYBER? Really?
Is that a joke?
Is it an acronym?
The digital advertising part is really called Cyber? Like, seriously?