Another envelope from Stack dropped on the mat today. I love Stack and I love it because it exposes me to things I would never look at any other way. In fact, it's things that I would probably say I hated if you asked me.
I don't hate them of course, it's hard to hate a magazine you've never read before, it's just that I think I'll hate them. Or rather that they're just outside of my normal set of reference, and while that isn't exactly uncomfortable, during our day to day lives we're too lazy to risk doing that.
Stack forces us to do that in an easy, simple, low risk, rewarding way. It's an easy way of doing exactly what you should be doing anyway. It's brilliant. And it's not about me discovering new magazines I like. I don't always like them, but that's not the point. The point is that for 20 mins each month I'm taken somewhere I wouldn't have gone to any other way than via Stack. And for a creative professional that's invaluable.
I know millions of people have written about Stack before but I felt this needed saying again. For those of you who don't Stack is a service that sends you different, random, magazines every month for as little as £24. The one in the pictures is called VNA.
There must be other media they could do this with. Albums would probably be an easy one. TV programmes? Films might be too much investment. Books? I bet James could make Stack for books. Clothes? I'd sign up to a clothes version of Stack. Food?