I keep seeing these all over Shoreditch. I have no idea what they're for, though I could probably find out if I spent a few minutes Googling. Whenever I see them I just think about Facebook.
But more than that, I somehow want to 'like' them for real. Walk up to them and press a button, like, like, like! They make me smile, they make me feel like liking stuff. I like them. I might put them on Facebook so I can like them.
There are other words that Social Media have stolen from us. Post is another obvious one. Post and Like, simple words with new added context. (Nothing wrong with that, just saying.)
Worth pointing out that Russell was on to this back in 2006.