The Metro sent me this the other day. It's a marketing mailshot pretending to be from the future.
It's spectacularly bad.
Not only is it a terrible idea with no purpose and little thought, it's really badly executed. The craft is shocking. The attention to detail non existent. Everything jars.
In the future we will all listen to music on mini CD roms (You can't tell from the picture but that's one of those annoying mini roms that doesn't fit in a laptop.). Who the fuck thought that up?
Contact lenses. Er, yep. I have no idea why they sent this, there's no obvious call to action. I can only assume it was meant for media buyers, maybe? Someone needs to give the mailshot list buying people a bollocking. After the creatives. And the production people.
They did include this toy solar powered car, which is pretty cool. Marketing people - send more toys!
It does feel a bit like there was no real brief behind it... nice car though.
Posted by: Rob Mortimer | Oct 11, 2010 at 12:36
did you get the CD-ROM into a computer?
I'd really like to hear: 'Ambient.Calling' by 'Rumours of Whores'
I've quite liked their early stuff.
Posted by: Matt Cooper | Oct 11, 2010 at 16:13
yeah, it does seem a little lacking however I like the car.
Posted by: Thomas | Jan 15, 2011 at 16:24
That car is really great! I want to buy one for my little cousin. But i think there aren't in the shops. Anyway,going to more serious things, if we start to use solar power on our cars we could save the earth.
Posted by: David | Apr 12, 2011 at 11:59
Of course great car.Looking forward to more of your stuff.
Posted by: Simon | Apr 17, 2011 at 17:01
Just by looking at the picture, it looks like a full size cd. You can't really tell it's mini
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