We all went to the O2 on Sunday.
It's mental inside. Full of garish.
There are lots of screens.
There seems to be no reason or structure to how they are placed or sized.
The only uniformity is that no-one seems to know what to do with them. The best one, the only one that worked, I didn't manage to get a picture of. It was for Coca Cola and was just a nice animation based on the bottle which was conveniently the same shape as this screen. Nothing too clever just considered. (Something here about Moira Cullen being appointed Design Director all those years ago.)
It's funny really that no-one has worked out how to do something good on these screens. It's not like screens are an unfamiliar medium to agencies, to brands.
Just for the record the best so far, imho, is this. Basically a moving poster. I think that's a good place to start. For now.