I love this.
Nike took an old swimming pool in Dagenham that was about to be demolished and turned it into a world class BMX park called, simply and brilliantly, The Pool.
I really like that logo.
All photos by *****\\MOXXO//***** on Flickr. Thanks very much.
Here's the video.
The Pool - The Full Story from Nike 6.0 on Vimeo.
NB: In case you were wondering, W+K had nothing to do with this project.
That's really good.
Low key branding and styled nicely.
Posted by: Rob Mortimer | May 24, 2011 at 14:22
Leave it to Nike to do such a subtle display of their branding. I really enjoy that about them. They don't seem to go very over the top when it comes to their mark. I love how the pool's original bleachers are still there so it is welcoming to spectators—who actually get a much better view this way than at your typical skate park. Love the logo too. Very nice. Thanks!
Posted by: Integraphix | Graphic Design Company | May 24, 2011 at 17:32