Yesterday we went to the Vulpine Cycling Fete. It was good.
Vulpine is a new, British Cycling brand. Rapha-esque with a hint of Howies, but much smaller. They've only been going 11 weeks. The fete was a mix of Innocent's Fruitstock, Russell's Interesting and Look Mum No Hands. The venue, Balham Bowls Club, was lovely.
The clothes are great too.
But this feels exactly what a young brand should be doing now. Small, interesting things. Making something with love and craft. Engaging with a community. Hiring smart people. Being visible and real online.
The After. Fizz. Amazing bike. Amazing wife. Dog on lap. Friends. Tears in eyes. instagr.am/p/LdkYjHStBt/— Nick Hussey, Vulpine (@aslongasicycle) June 4, 2012