"what you need isn't graphic design it's whatever else. Or maybe nothing."

I love this and I also love Michael Bierut's quote in the previous post. "...beset with factors with have nothing to do with design excellence. You know, real life."

The thing that annoys me most about most graphic designers is their inability to think outside of their own sphere of reference. The client, or customer, user, human, whatever, will have many things on their mind, graphic design is only one of them. A problem that requires graphic design to solve it will seldom ONLY require graphic design to solve it. It's just one weapon in the amoury. As Ken says, what you need may be less graphic design, or maybe even no graphic design at all. Something else. Or as Michael says, "you know, real life."

This also references (at least) two our Design Principles. Do less and Do the hard work to make it simple.

I guess the crux of what Ken is saying here, is that the problem with graphic design and graphic designers is that they aren't willing to say "You don't need this." And this is more than just making design simple, it's about questioning whether we actually need to do this project in the first place. User needs, if you like. 

And there's loads more I could write. But, you know.

Picture taken from Richard's Instagram which is a picture of the new Unit Editions book on Ken Garland. Ken Garland, not Kenneth Grange. Both good.

 

Comments

[Glen Isip]

I for one would love to hear the "loads more" you could write.

[Matt Bilson]

Reminded me of this :
"The great British architectural thinker Cedric Price was fond of saying that "maybe the answer is not a building". Other architects recall this line from time to time before deciding that, actually, in the particular case where they've been commissioned and paid to design something, the answer is a building after all."

http://www.guardian.co.uk/artanddesign/2012/dec/30/diller-scofidio-renfro-high-line

[Rise Technology]

I wonder from where do you find these things that's better than any quotes in the bible?

[Richard K. Lewis]

So inspiring, thank you for all you do! visit our website at https://www.findbobs.app/