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Mar 27, 2013


Skin Whitening Forever

Good luck ,Great post,love you!Thanks for the info it had cleared out too many things in my mind. Your recommendations are really good.

john dodds

Serious question Ben. Does the fact that I had not and probably would not look close enough to register the points you praised in your penultimate paragraph render the art direction moot. Would good enough art direction have sufficed as far as punters are concerned?


Agreed. The Santander ad looks a bit of a mess, but the Tesco stuff is both functionally great and well crafted too.


Excellent post, great insights, thank you, I had not consciously noticed the lighting and typography.

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