There are lots of terrible adverts and in some ways it's unfair to pick on just one. But this highlights a common example of bad advertising - things only marketing people say. Watch the first 11 seconds of this.
"Look at the state of your clothes! Go and get some detergent and clean them up, and don't forget the softener."
No dad has ever said that to their son - ever.
No real person has ever said that to another real person - ever.
I used to work with a copywriter who would say to me, 'read that out loud, would your Dad say that in real life?'. This would fail that test.