Russell and I had breakfast the other day.
I said, "I wonder when marketing people say "brand loyalty" they actually mean "the switching cost is to high". Apple etc. I also wonder when people say they want simplicity they actually want convience. Which isn't the same thing."
Russell said, "What you should have said was that what people are actually saying is that they want to get away from the 'brand' as quickly as possible and get on with their lives. "
And then we both remarked that in the old days we'd have blogged about that.
And then we sat back in our chairs and admired the view over the water.