"After Google, I find myself impatient with the way the world works. Why is it so hard to schedule a recording on my DVR? Why aren't all the signal lights synched to keep traffic flowing at optimum speed? Why, if I punch in my account number when I call customer service, do I have to give it to them again when I get a live person? These are all solvable problems. Smart people, motivated to make things better, can do almost anything. I feel lucky to have seen first hand just how true that is."
Douglas Edwards Google's first "brand manager," and employee No. 59.
As has been said before, "it's not complicated, it's just hard".
Related, Tony Fadel on what Nest Labs may tackle next, "Right now I can tell you 10 things, minimally, that can get changed in the house. They are all great markets with large incumbents who haven’t innovated in years."