In a meeting in Mountain View the other day someone said "would it pass Larry's toothbrush test?".
Larry Page likes to judge new products and services by asking this question. It means can you imagine this being used twice a day, all over the world. It's a nice piece of rhetoric.
It reminded me of Iain's idea to start a company that only made things that were the same size as the square in an Expedit. Screen, speakers, coffee makers etc. That was a good idea.
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