If you're my age this is the biggest thing to happen in music ever. The Now series were playlists you could buy from Woolworths twice a year. The BBC have a fascinating story of the origins of the series. Usual business success story of opportunity, risk taking, smart people and huge amounts of luck.
"At that point, one of us said, "Couldn't we do this ourselves?" We looked at each other and literally got a piece of paper out of the bin and started writing down all the costs involved. Then we looked at each other and went, "Wow! This could be really lucrative"."
Buried away in that is a really good story about how the pig in sunglasses came to be used as a logo.
The Now website is as awful as you'd expect. Probably worse. But after all the 90s era whizzing you can look at the covers of all the albums. At the beginning they each had interesting, era-typical graphic design until 1991 (Now 20) when they tried glossy 3D rendered type and never, ever changed that. Strange and yet admirable that no marketing manager wanted a change in nearly 30 years.
If they'd stuck with a different design every time, imagine what a treasure trove of graphic design history that would be. Almost the perfect visual history.
75. MAP project office has been bought by AKQA and therefore WPP
I'm a big fan of MAP, I think their work is elegant and smart and there's an intelligent crossover between the physical and digital product design worlds. Hard to tell who benefits most from this at this stage, but it's a very obvious signal that digitally connected physical things are more important than ever.
76. Threads 👇
How a tiny triangle of New York came to exist Thread 👇
The story of the 1970s great calculator race Thread 👇