Since the 60s they had a small shop just off Carnaby Street in Soho. When I was much younger, in the very early Nineties, my brother and I used to visit. My brother was into boxing. There wasn't much room in the shop, barely room to swing a punch. Once inside you'd stare at the walls for a bit, nod at the intimidating men with broken noses behind the counter and walk out. But it was an evocative place, full of history, passion, and honesty. I used to like the brand, big, simple and powerful.
In 2002 Lonsdale got bought by Mike Ashley and it's now a corner behind a corner on the top floor of (what used to be) Lillywhites.