I'm really struggling with this one. Pret ❤️s London's Homeless.
I think they're giving meals ("7,000 additional meals") to the homeless which is good. But this still feels like an odd thing to say. However much you might love individuals who are homeless, surely you must hate the fact that homelessness exists.
This reads like you love the group and the idea. It's all a bit "Yay homeless!"
Also, if you love homeless people then surely you must want them to not be homeless anymore. So, idk, give them all the sandwiches or start a shelter or something.
Anyway, hashtag brands.