Out for daily exercise I was struck by all the dystopian, Orwellian screens. STAY HOME.
If this had happened 20 years ago, 15 years ago, we didn't have all these screens. I guess there were press ads and posters, but they don't feel as scary. More static, obviously.
The phrase has stuck. STAY HOME. It's simple and fits onto these funny screens well. Same message every time. Very on message we would have said in the old days.
I'm not complaining - it's good. It's necessary. I'm just recording it here for posterity. Timehop.
You've come to expect this sort of behaviour from the BT Tower but it's odd to see this from a theatre and a cinema. Presumably it's not bought media - the National definitely isn't. Will they be used this way in the future? Register to vote? Get out and vote? Queen's birthday? Where's the bar now?
And there's this too. A clever YouTube montage of all the coronavirus ads. It makes its point well. Every brand is saying the same thing. The same message.
I mean, I agree. But what else are they supposed to say? They could say nothing, that's a solid idea. But if they have the media booked anyway and if they sell online then saying 'thank you' and 'hang in there' and 'stay home' is not a bad idea.
Anyway. Stay home.