Shall we do a post about logos for old times sake?
Here is the first logo I've seen in years that made me stop. The first one I've thought it's actually worth commenting on.
It's for a company called Nix & Kix who make health drinks. (The whole brand looks nice FWIW.) Designed by Alec Tear who has a very nice portfolio. Stuff like this. I spotted this after Sagmeister posted it on his Instagram which came across my active daily eyeballs somehow.
Anyway, let's not overcomplicate matters, this is a just a nice logo. Just enough design to make you ponder, but simple enough that you don't have to wonder what it says. First logo I've seen in 3 years that wasn't algorithmically generated and designed to only work well at the IMAX.
Can't talk about ampersands in a logo without paying homage to the definitive example of the V&A logo by Alan Fletcher. Designed in 1989 and still wonderful. Still so good.
I've never been a huge fan of Sagmeister, as you may have guessed our styles of work are vastly different. But I saw him speak once and he was incredible. A real performer. And afterwards I spoke to him with some of the GDS design team and he was warm, fun and engaging.
Anyway. That's all I know.