I went to Glasgow the other day and saw this piece of comms on the side of a bin. Down at the botoom, someone's written some feedback in the grime. Have a closer look.
They're right, it doesn't really work. You can see the thinking, river, boats, pirates, pirate jokes. Meh. It's not clear enough (or clever enough) to be worth the reader's effort. Nice to see this sort of thing called out in situ though. More people should do that. More efficient than blogging.
Also in Glasgow there are a lot of signs saying 'People Make Glasgow Greener' and I couldn't help thinking that it's the people who are the problem.