Seeing as none of you liked the Newspaper Club logo I'd like to show one you will like.
Noticings is a casual Flickr game built by RIG's very own Tom Taylor and BERG's Tom Armitage. It's a game about learning to look at the world around you. You take a picture, upload it to Flickr, tag it with noticings, geotag it and you're in.
Noticings' rules are always in flux, but for example you get 10 points for noticing something and 70 for noticing something every day for a week. There are other short lived rules, so one week you may get x2 for noticing something that is lost or something that is red.
There's a score table, but it's weekly, so new players can very easily get to the top of the league.
Anyway. Seeing as it's a game on Flickr I thought the logo ought to be pink and blue. And seeing as Flickr is more blue than pink i thought we'd flip that. And then crucially the 'o' in the name gave me the chance to put a little eye in there which becomes the Noticings icon.
Seeing as Noticings is a game played on your mobile phone and on the web this is more important than the logo. It's certainly used more. Here's the Twitter stream,
the App Store,
the App icon,
the laptop stickers,
and in possibly the best moment of my career so far the Flickr machine tag.
Yes! Something I designed made it into the official Flickr code!
Look how small that Flickr machine tag icon is. Teeny tiny. And yet the symbol still works as a logo and as a cheeky little eye. I'm pretty pleased with that.
You can play noticings here, you can follow them on Twitter here and you can buy the app here. It's worth getting the app just for the ability to upload photos with the correct geo tag from your iPhone.