Russell has been banging on about objects and behaviours for years now. In fact it's all he ever talks about. This is a good example. And he's right, it's just that it's a bit hard to get your head round.
But now Adam Lassy has made a video that neatly sums up exactly the future Russell has been talking about. And it's as amazing and terrifying as he predicts. IMAGINE! A table that "expects feedback" fucking hell... Watch the video.
I like those Supertelly ads you see kicking around for Sky. Not the full ad with the robot arms, I hate that one, but the simple one that's just colour and type.
I was hoping to post about it with a short description of why I like them. But I can't really work out why I like them. So I'm going to blog about it as very rough notes. Maybe we can work it out together.
1. I'm a designer. I'm a sucker for colour. We all are. Normally I hate those 3D glass effect logos, but the Sky one is well done and they use it effectively. And those colours so nice.
2. That song. Oh my Lord that song. So creamy and so rich. So gorgeous.
3. Something about the media dictating the creative in a good way that doesn't sound as shit as that. There's something in the sheer completeness of the execution that makes me think this is the bit leading the campaign.
What do I mean by that? Lots of screens are starting to appear, but they're not really tellys, they're more like animated posters. It's very rare to see any creative that's been adapted well for that format and that's probably the problem, they all feature creative that's been adapted for the format. These almost feel like they were designed with animated posters in mind.
Short little bits of moving image that work as 10 second idents after Sky News, work as silent posters on the Tube and work as 60 second ads on the TV at home.
And still looks good as a web page background. Yes, something like that.
4. Supertelly. A brilliant expression. Supertelly, you can imagine people saying that in pubs and cafes across the land.
Colour, sound, thoroughness, those alone are not recognised reasons for liking something. But who cares about that?
You're probably not aware but there's a team of around 42 (plus interns) working on Noisy Decent Graphics these days. It's time we all had some well deserved rest. So apart from the excellent Summer Of Design Books reviews (more on that later) that's it until Monday September 1st, when we shall be back.
Same Bat channel, same Bat place, same Bat fonts.
Meanwhile keep the Summer of Design Books reviews coming in, they'll still go live in August. They're always really popular and I love reading them. Find out how to post one here and someone from the team will approve them as quickly as possible.
Being the cutting edge hipster that I am, I was looking at the official Paul McCartney website the other day. The website informed me that Paul recently performed with Kylie on Jools Holland's Hootewhatever. The official site then invited me to watch a video of the performance on the popular online video website YouTube.
So I followed the link and was greeted with this.
Now I know the copyright was possibly the BBC's and not McCartney's. But still. Digital eh, some people just don't seem to get it.
That is a picture of me, watching a video I downloaded from the internet of my brother giving a talk at a conference in Las Vegas, on my iPod, on a train journey to Maidenhead.
That's good isn't it? The digital world, my friends, is your friend.
(I'm also reading a horrendous supplement about design that I shall hopefully write about later.)
I've never really been into MTV. I never watched it as a kid, in fact I don't think I've ever 'watched' it. It's been on a few times when I've been round other peoples houses.
The other night Marcus twittered that he was watching "probably the best MTV EMA ever" so I thought I'd have a look and see if it was streamed live online.
And blow me down it was.
So I watched it for a bit. Streaming. Big. Good quality. And I got to see Amy Winehouse sing 'Rehab' which was good because I'd actually quite fancied watching that bit.
Armin, for what it's worth I think it's OK. Funny. Ephemeral. But has design got too serious? Hell yeah. Have you turned into the ultimate design grouch? Erm... yeah. Probably.
The brilliant David Pogue sings a musical ode to the iPhone. 'I Want An iPhone' to the tune of 'I Did It My Way'. Fantastic. Make sure you watch it here.
Another thing I've had kicking around for ages and forgotten to write about.
It's a video of a presentation by a chap called Dick Hardt which he terms Identity 2.0. Don't let that put you off.
It's all about the concept of digital identity. It's really good. Clever. A refreshing presentation style. As it says on the blurb, "I watched it twice, and greatly enjoyed it both times.".
Here's a cool thing. It's a laser cutting machine.
Laser cutting is like die cutting but more accurate, for the delicate cut. This particular machine belongs to Marcus and his buddies over at Peschke Druck.
Laser cutting is still pretty new technology, Marcus informs me there are only 3 of the machine shown above in existence. I first heard of it when Creative Review did a laser cut cover back in 2004 (I think it was a pinky colour and I think it was the peer review thing they do). We used laser cutting for these letterheads in 2005.
Die cutting just couldn't cut that fine.
One draw back of laser cutting is that the laser leaves a teeny weeny brown burn mark around the cut edge. Personally I think that looks cool, but I can understand if others don't.
But forget all that, just take a look at that video. Most of the machinery around graphic design just isn't very sexy. That machine is. Enjoy, my fellow designers, enjoy.
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